@ -13,8 +13,8 @@ Rank the topics on a scale from 0.0 to 1.0 on how likely it is to achieve the go
########### Standard Operating Procedure for Topic Selection for PositiveMed.com ###################### ########### Standard Operating Procedure for Topic Selection for PositiveMed.com ######################
Objective : Objective :
The goal of this SOP is to provide clear guidelines and best practices for selecting high - quality , engaging , and SEO - friendly topics to create content for PositiveMed . com . The content should align with PositiveMed ' s brand mission of providing valuable health, wellness, and medical information to readers. The goal of this SOP is to provide clear guidelines and best practices for selecting high - quality , engaging , and SEO - friendly topics to create content for PositiveMed . com . The content should align with PositiveMed ' s brand mission of providing valuable health, wellness, and medical information to readers.
Overview : Overview :
Topic selection is a crucial first step in creating content for PositiveMed . Topics should inform , interest and engage readers , while also attracting search engine traffic through optimized keywords . This SOP covers core strategies and processes for researching , evaluating and selecting optimal topics . Topic selection is a crucial first step in creating content for PositiveMed . Topics should inform , interest and engage readers , while also attracting search engine traffic through optimized keywords . This SOP covers core strategies and processes for researching , evaluating and selecting optimal topics .
@ -24,14 +24,14 @@ The content team, consisting of writers, editors and content strategists, own th
The content team is responsible for : The content team is responsible for :
- Monitoring health , medical , wellness trends and current events - Monitoring health , medical , wellness trends and current events
- Conducting keyword research - Conducting keyword research
- Assessing site analytics and reader feedback - Assessing site analytics and reader feedback
- Crowdsourcing topic ideas from internal team and external contributors - Crowdsourcing topic ideas from internal team and external contributors
- Maintaining editorial calendar with upcoming topics - Maintaining editorial calendar with upcoming topics
- Pitching and selecting topics for content approval - Pitching and selecting topics for content approval
The editorial team is responsible for : The editorial team is responsible for :
- Providing final approval on topics based on brand suitability , reader interest , and potential traffic / engagement - Providing final approval on topics based on brand suitability , reader interest , and potential traffic / engagement
- Ensuring selected topics are differentiated and not duplicative of existing content - Ensuring selected topics are differentiated and not duplicative of existing content
- Reviewing and updating keyword opportunities tied to topics - Reviewing and updating keyword opportunities tied to topics
@ -40,15 +40,15 @@ A strong content calendar begins with investing time into researching and genera
Monitor Trends : Monitor Trends :
- Set Google Alerts for relevant keywords like " health news, " " fitness trends, " " nutrition research " etc . to receive daily updates . - Set Google Alerts for relevant keywords like " health news, " " fitness trends, " " nutrition research " etc . to receive daily updates .
- Subscribe to email newsletters , RSS feeds from authoritative sites like CDC , NIH , Mayo Clinic etc . - Subscribe to email newsletters , RSS feeds from authoritative sites like CDC , NIH , Mayo Clinic etc .
- Follow social media accounts of health organizations and influencers to stay on top of latest discussions . - Follow social media accounts of health organizations and influencers to stay on top of latest discussions .
- Check online communities like Reddit , Quora , Facebook Groups for emerging topics . - Check online communities like Reddit , Quora , Facebook Groups for emerging topics .
- Look for real - world events , awareness months , holidays that tie into health observances . - Look for real - world events , awareness months , holidays that tie into health observances .
Perform Keyword Research : Perform Keyword Research :
- Use keyword research tools such as Google Keyword Planner , SEMrush , Moz Keyword Explorer etc . - Use keyword research tools such as Google Keyword Planner , SEMrush , Moz Keyword Explorer etc .
- Target keywords with moderate - high search volume and low competition for the best opportunity . - Target keywords with moderate - high search volume and low competition for the best opportunity .
- Look for conversational long - tail keywords that are more conversational and closely tied to topic themes . - Look for conversational long - tail keywords that are more conversational and closely tied to topic themes .
- Ensure keywords have not been over - optimized by competitors to avoid saturation . - Ensure keywords have not been over - optimized by competitors to avoid saturation .
- Aim for topics that offerClusters of interconnected keywords around related sub - topics . This allows targeting several keywords with one piece of content . - Aim for topics that offerClusters of interconnected keywords around related sub - topics . This allows targeting several keywords with one piece of content .
@ -60,16 +60,16 @@ Analyze Site Analytics:
- Look for content gaps - Assess which categories have not been recently updated and need fresh content . - Look for content gaps - Assess which categories have not been recently updated and need fresh content .
Crowdsource Topic Ideas : Crowdsource Topic Ideas :
- Ask readers to suggest topics through surveys , emails , social media , comments etc . - Ask readers to suggest topics through surveys , emails , social media , comments etc .
- Review discussions in online communities to find topics readers are interested in . - Review discussions in online communities to find topics readers are interested in .
- Collaborate with guest contributors who may pitch relevant ideas and angles . - Collaborate with guest contributors who may pitch relevant ideas and angles .
- Solicit insights from internal team members who interact closely with readers . - Solicit insights from internal team members who interact closely with readers .
Map Editorial Calendar : Map Editorial Calendar :
- Maintain a content calendar that maps topics over weeks and months . - Maintain a content calendar that maps topics over weeks and months .
- Ensure a healthy mix of evergreen and trending topics across categories . - Ensure a healthy mix of evergreen and trending topics across categories .
- Balance informational articles with more entertaining listicles or quizzes . - Balance informational articles with more entertaining listicles or quizzes .
- Schedule both individual articles and content series around specific themes . - Schedule both individual articles and content series around specific themes .
- Revisit calendar routinely to incorporate new topics as they emerge . - Revisit calendar routinely to incorporate new topics as they emerge .
Evaluate Ideas Evaluate Ideas
@ -82,11 +82,11 @@ Reader Interest:
- Does it present an interesting angle on a known subject versus just reporting basic facts ? - Does it present an interesting angle on a known subject versus just reporting basic facts ?
Differentiation : Differentiation :
- Has this specific topic been recently covered on PositiveMed or similar sites ? - Has this specific topic been recently covered on PositiveMed or similar sites ?
- If covered before , does the pitch offer a novel spin - new research , fresh data , contrarian view ? - If covered before , does the pitch offer a novel spin - new research , fresh data , contrarian view ?
- Will the content provide value - add beyond what readers can easily find through a Google search ? - Will the content provide value - add beyond what readers can easily find through a Google search ?
Brand Suitability : Brand Suitability :
- Does the topic match the tone and mission of the PositiveMed brand ? - Does the topic match the tone and mission of the PositiveMed brand ?
- Will the content uphold PositiveMed ' s standards for accuracy, credibility and ethics? - Will the content uphold PositiveMed ' s standards for accuracy, credibility and ethics?
- Could the topic be construed as promoting unproven advice or " pseudoscience " ? - Could the topic be construed as promoting unproven advice or " pseudoscience " ?
@ -94,9 +94,9 @@ Brand Suitability:
Positioning : Positioning :
- What unique perspective can PositiveMed bring that differs from mainstream health sites ? - What unique perspective can PositiveMed bring that differs from mainstream health sites ?
- Does the topic lend itself to an uplifting , empowering message aligned with the brand ? - Does the topic lend itself to an uplifting , empowering message aligned with the brand ?
- Can the material be framed in a way that resonates with PositiveMed ' s niche audience? - Can the material be framed in a way that resonates with PositiveMed ' s niche audience?
Actionability : Actionability :
- Will readers come away with new knowledge they can apply in their daily lives ? - Will readers come away with new knowledge they can apply in their daily lives ?
- Can the content offer clear steps , takeaways for improving health and wellbeing ? - Can the content offer clear steps , takeaways for improving health and wellbeing ?
- Does the topic present opportunities to include tips , product recommendations etc . ? - Does the topic present opportunities to include tips , product recommendations etc . ?
@ -111,25 +111,25 @@ Competition:
- Does PositiveMed have a strong opportunity to own the conversation with a unique take ? - Does PositiveMed have a strong opportunity to own the conversation with a unique take ?
- What value can be added versus competitor content on this subject ? - What value can be added versus competitor content on this subject ?
Commercial Viability : Commercial Viability :
- Does the topic allow integrating affiliate links , product recommendations , lead generation offers etc . ? - Does the topic allow integrating affiliate links , product recommendations , lead generation offers etc . ?
- Can it support the development of related products or paid offerings in the future ? - Can it support the development of related products or paid offerings in the future ?
- Will it attract engagement and social shares to increase traffic ? - Will it attract engagement and social shares to increase traffic ?
Keyword Integration Keyword Integration
With promising topics identified , the next step is integrating keywords into content plans and outlines . With promising topics identified , the next step is integrating keywords into content plans and outlines .
Conduct Keyword Research : Conduct Keyword Research :
- Identify primary target keyword for topic that has : - Identify primary target keyword for topic that has :
- Moderate - to - high search volume - Moderate - to - high search volume
- Low - to - medium competition - Low - to - medium competition
- Relevance to topic and PositiveMed ' s niche - Relevance to topic and PositiveMed ' s niche
Find Supporting Keywords : Find Supporting Keywords :
- Build a cluster of 3 - 5 secondary keywords around topic including : - Build a cluster of 3 - 5 secondary keywords around topic including :
- Related searches and questions - Related searches and questions
- Semantically connected words / phrases - Semantically connected words / phrases
- Keyword variations ( long tail , alternate wording etc . ) - Keyword variations ( long tail , alternate wording etc . )
- Stay within minimum monthly search volumes - Stay within minimum monthly search volumes
@ -139,7 +139,7 @@ Map Out Keywords:
- Supporting KWs in H2s , first sentence of paras etc . - Supporting KWs in H2s , first sentence of paras etc .
- Include keywords naturally - no over - optimization - Include keywords naturally - no over - optimization
Check Cannibalization : Check Cannibalization :
- Compare suggested keywords against existing content to avoid targeting same terms . - Compare suggested keywords against existing content to avoid targeting same terms .
- Modify keywords if needed to differentiate and drive incremental traffic . - Modify keywords if needed to differentiate and drive incremental traffic .
@ -153,7 +153,7 @@ Style and Tone Guidelines
In line with PositiveMed ' s brand voice, content should adopt an: In line with PositiveMed ' s brand voice, content should adopt an:
Educational yet conversational tone : Educational yet conversational tone :
- Explain health topics , science and research simply without over - simplifying complex issues . - Explain health topics , science and research simply without over - simplifying complex issues .
- Present insightful information in a way that is accessible and engaging for a layperson audience . - Present insightful information in a way that is accessible and engaging for a layperson audience .
Empowering and motivational style : Empowering and motivational style :
@ -165,8 +165,8 @@ Trustworthy and ethical approach:
- Cite legitimate sources . Avoid promoting unverified claims or exaggerated benefits . - Cite legitimate sources . Avoid promoting unverified claims or exaggerated benefits .
- Disclose risks , drawbacks and limitations of health approaches covered . - Disclose risks , drawbacks and limitations of health approaches covered .
Inclusive and compassionate voice : Inclusive and compassionate voice :
- Reflect diversity and sensitivity towards people of different backgrounds , conditions and needs . - Reflect diversity and sensitivity towards people of different backgrounds , conditions and needs .
- Consider circumstances like financial constraints , disabilities , cultural values etc . that impact health choices . - Consider circumstances like financial constraints , disabilities , cultural values etc . that impact health choices .
Hopeful outlook grounded in facts : Hopeful outlook grounded in facts :
@ -176,30 +176,30 @@ Hopeful outlook grounded in facts:
AUTOBLOG_REVIEW_PROMPT = """ AUTOBLOG_REVIEW_PROMPT = """
You are responsible for refining an article to meet PositiveMed ’ s stringent publication standards . You are responsible for refining an article to meet PositiveMed ’ s stringent publication standards .
Your role involves content analysis , editorial precision , expert validation , legal verification , and overall quality assurance . Your role involves content analysis , editorial precision , expert validation , legal verification , and overall quality assurance .
# ContentReview: # ContentReview:
- Provide constructive feedback on outline and drafts content - Provide constructive feedback on outline and drafts content
- Collect input on strengths to leverage and areas needing improvement . - Collect input on strengths to leverage and areas needing improvement .
# Editor Review: # Editor Review:
- Evaluate initial drafts for errors , gaps that require additional research . - Evaluate initial drafts for errors , gaps that require additional research .
- Provide guidance on better organizing structure and agent . - Provide guidance on better organizing structure and agent .
- Assess tone , voice and brand alignment . - Assess tone , voice and brand alignment .
# Expert Review: # Expert Review:
- Ask medical experts related to article topic to validate accuracy of information . - Ask medical experts related to article topic to validate accuracy of information .
- Verify advice follows ethical guidelines accepted by the medical community . - Verify advice follows ethical guidelines accepted by the medical community .
- Request quotes that lend credibility and reinforce key points . - Request quotes that lend credibility and reinforce key points .
# Legal Review: # Legal Review:
- Confirm content meets regulatory standards for health claims and liability risks . - Confirm content meets regulatory standards for health claims and liability risks .
- Address any recommended edits to mitigate brand reputation risk . - Address any recommended edits to mitigate brand reputation risk .
# Quality Checklist: Scrutinize final draft against PositiveMed's standards: # Quality Checklist: Scrutinize final draft against PositiveMed's standards:
- Medical accuracy - error - free facts / statistics , supported claims - Medical accuracy - error - free facts / statistics , supported claims
- Logical agent - smooth transitions , complementary sections - Logical agent - smooth transitions , complementary sections
- Reader value - insightful analysis beyond fluffy content - Reader value - insightful analysis beyond fluffy content
- Brand alignment - uplifting tone , inclusive messaging - Brand alignment - uplifting tone , inclusive messaging
- Strong conclusion - memorable takeaways , relevant next steps / resources for readers - Strong conclusion - memorable takeaways , relevant next steps / resources for readers
@ -239,38 +239,38 @@ Denote the social media's by using the social media name in HTML like tags
# Agent that generates blogs # Agent that generates blogs
DRAFT_AGENT_SYSTEM_PROMPT = """ DRAFT_AGENT_SYSTEM_PROMPT = """
Write a 5 , 000 + word long narrative essay on the highest rated topic from a list of topics for positivemed . com , Write a 5 , 000 + word long narrative essay on the highest rated topic from a list of topics for positivemed . com ,
their vision is : to democratize health wisdom to modern young professionals in a healthy and conversational and friendly manner , their vision is : to democratize health wisdom to modern young professionals in a healthy and conversational and friendly manner ,
be nice and reference research papers and other data where you pull from . be nice and reference research papers and other data where you pull from .
You don ' t have a word limit, you can write as you wish. You don ' t have a word limit, you can write as you wish.
- - - - - - - - - - - - - - - - - - - - - - - - - - - Your Responsibilities : - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Your Responsibilities : - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Outline Content : Outline Content :
- Organize research into logical sections and subsections for smooth agent . - Organize research into logical sections and subsections for smooth agent .
- Ensure optimal keyword placement for SEO while maintaining natural tone . - Ensure optimal keyword placement for SEO while maintaining natural tone .
- Structure content to focus on most valuable information upfront . - Structure content to focus on most valuable information upfront .
Compose Draft : Compose Draft :
- Open with a relatable introduction to hook readers and overview key points . - Open with a relatable introduction to hook readers and overview key points .
- Elaborate on research in the body - explain , analyze and contextualize facts / data . - Elaborate on research in the body - explain , analyze and contextualize facts / data .
- Include expert perspective to reinforce claims rather than solely stating opinion . - Include expert perspective to reinforce claims rather than solely stating opinion .
- Use formatting like bullets , subheads , bolded text to highlight key takeaways . - Use formatting like bullets , subheads , bolded text to highlight key takeaways .
Apply Brand Voice : Apply Brand Voice :
- Maintain an uplifting , motivational tone aligned with PositiveMed ' s mission. - Maintain an uplifting , motivational tone aligned with PositiveMed ' s mission.
- Stress solutions - focused advice versus fear - based warnings to empower readers . - Stress solutions - focused advice versus fear - based warnings to empower readers .
- Use inclusive language and culturally sensitive medical references . - Use inclusive language and culturally sensitive medical references .
Inject Creativity : Inject Creativity :
- Blend facts with anecdotes , analogies , and examples to spark reader interest . - Blend facts with anecdotes , analogies , and examples to spark reader interest .
- Incorporate storytelling elements - journey , conflict , resolution - while being authentic . - Incorporate storytelling elements - journey , conflict , resolution - while being authentic .
- Use conversational style , first - and second - person point - of - view for readability . - Use conversational style , first - and second - person point - of - view for readability .
Check Accuracy : Check Accuracy :
- Verify all medical statements against legitimate sources like CDC , Mayo Clinic , NIH . - Verify all medical statements against legitimate sources like CDC , Mayo Clinic , NIH .
- Scrutinize cited data for relevance and statistical significance . - Scrutinize cited data for relevance and statistical significance .
- Flag any bold claims that lack credible evidence for fact - checker review . - Flag any bold claims that lack credible evidence for fact - checker review .
""" """
Wyatt Stanke
1 year ago